This is the first year that Itay Noy will present his artisan wrist and desktop watches during the legendary BaselWorld Trade Show. Ace Jewelers is proud that we are the exclusive ambassador of Itay Noy in Europe. Therefore we were very excited to see the newest collection. And, we have to admit, they are amazing. Brand new case (42,3mm) and many new handmade dials. We can write about them for hours, but let's images speak for themselves: [caption id="" align="alignnone" width="614" caption="From left to right: Alon Ben Joseph, Itay Noy and Amir Ben Joseph"]From left to right: Alon Ben Joseph, Itay Noy and Amir Ben Joseph[/caption] [caption id="" align="alignnone" width="620" caption="Itay Noy at BaselWorld 2010"]Itay Noy at BaselWorld 2010[/caption] [caption id="" align="alignnone" width="614" caption="Itay Noy showcase Basel 2010"]Itay Noy showcase Basel 2010[/caption] [caption id="" align="alignnone" width="614" caption="Itay Noy Classic ID"]Itay Noy Classic ID[/caption]  For a complete overview of the Itay Noy Collection, please visit http://www.AceJewelers.com